Monday, October 8, 2007

Product Service System (PSS) Revisited

We're scrapping the shoes idea.

Digital Cameras - Memory cards/sticks

Currently, we're working on an idea that involves "renting" memory cards/sticks for digital cameras at airports. Since travel oftentimes involves catching planes and packing digital cameras to "capture" the places we are traveling to, we thought it would be a neat idea to have a service at airports that allows digital camera users to rent memory cards/sticks for their cameras for a fee. They can then return the cards/sticks to the airport when they're done, have their pictures downloaded (cd?) and get back a significant portion of their fee. This should hopefully provide incentive for the users to return the cards/sticks.

Benefits we forsee:
- Number of memory cards/sticks consumed goes down since they're being reused.
- Travelers don't have to worry about purchasing and remembering to bring memory cards/sticks for their digital cameras when flying somewhere.

Challenges we forsee:
- Is there enough of an incentive for users to send back the memory cards/sticks?
- Related to that, by what method should users send back the cards/sticks? By mail? At the airport itself when they return?

In addition:
- Are there any other products that use memory cards and are travel-related that can be offered along with the digital camera service?

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